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SOCIAL MEDIA MARKETING (An AI-Powered Marketing Approach)
Author: ENITAN OLUMIDE OLUTADE ( PhD ), AYENI JOHNSON OLAYIDE
Publisher: ABOVE-THE- LINE NIG. LTD
Released: 2026-09-06
Category: Text Books
ISBN: 978
Length: 231 pages · 23 chapters
About this Book
The purpose of this textbook is to give students, marketing professionals, and enthusiasts a thorough understanding of the field of social media marketing by providing insights into the strategies, tactics, and tools that characterize successful digital marketing campaigns. The emphasis on digital marketing that we place throughout the book is a reflection of the state of the industry today, where online platforms, data analytics, and technology are critical factors that influence consumer behavior and marketing tactics.
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