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INTRODUCTION TO E-MARKETING
Author: Awofala Hazzan
Publisher: EDinBOOK
Released: 2025-10-12
Category: Text Books
ISBN: 0
Length: 105 pages · 6 chapters
About this Book
E-marketing is at the heart of e-business . . . getting closer to customers and understanding them better, adding value to products, widening distribution channels and boosting sales through running e-marketing campaigns using digital media channels such as search marketing, online advertising and affiliate marketing which we will explain later in this chapter.
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