FUNDAMENTALS OF ADVERTISING: CRAFT & TENETS.

Author: Olukunle Omotosho

Publisher: Self Published

Released: 2019-04-19

Category: Text Books

ISBN: N/A

Ratings: 0/5 stars (0)

Length: 114 pages · 18 chapters

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About this Book

This book is a product of intensive and in-depth research coupled with many years of teaching advertising in Yaba College of Technology. Where the challenges of the last few decades have witnessed scholarly efforts at publishing books on advertising, this book will provide theoretical base for the study and practice of advertising in the old and new media.
It is a revolutionary book that is out to change the concept of advertising craft as practiced from the old demagogic attitudes.